What’s the Purpose of Meta Ad Library?
The primary purpose of meta ad library is to promote transparency in digital advertising by allowing anyone to view ads running across Facebook and Instagram. It enables marketers, researchers, and businesses to analyze ad creatives, messaging, formats, and campaign activity by brand or keyword. Through meta ad library, users can study competitor strategies, monitor trends, and ensure compliance with advertising policies. Using meta ad library supports smarter ad research, ethical advertising, and data-driven marketing decisions.