Author: James Cube

To sum it up, data mining presupposes solid approaches to data accumulation, which is particularly crucial for ABM. Thus the idea of just gathering data applicable to the market or... Read More

The fact that so much time is spent on data mining, and cleansing is attributed to the reckless attitude of the employees of companies who are inclined to make... Read More

Account-based marketing is a prominent developing marketing technique that has become an important tool for organizations in the B2B industry who want to target specific accounts with marketing activities. First,... Read More

Lead scoring based on the principles of predictive analytics is the definition of the fact, which customers are ideal for working and the construction of a simple lead score based... Read More

‘Marketing as a discipline is therefore made more unique by considering predictive analytics and concluding facts. ’ The case with the predictive analytics model here is that it may be a... Read More