Embracing User-Generated Challenges for Engagement and Virality

User-generated challenges involve inviting customers or followers to participate in fun and creative challenges related to the brand or products. Digital marketing agencies can launch branded challenge campaigns on social media platforms, encouraging users to create and share content that showcases their participation in the challenge. By tapping into the competitive spirit and creativity of participants, brands can drive engagement, increase brand visibility, and potentially achieve virality through user-generated content.