How Meta Andromeda Update Is Reshaping D2C Advertising Strategies
This article explains how the Meta Andromeda update is changing the way D2C brands advertise on Facebook and Instagram. It highlights the shift from manual audience targeting to AI-led creative optimisation, detailing how ad delivery now depends more on creative signals, engagement patterns, and relevance. The post also explores practical adjustments marketers must make to improve campaign performance, efficiency, and return on ad spend.