Salesforce Development and Customization services focus on tailoring the Salesforce CRM platform to meet specific business requirements. This includes developing custom applications, creating bespoke objects and fields, and designing unique workflows and reports. Developers use Salesforce's tools like Apex, Visualforce, and Lightning components to build and modify features that align with a company's needs. Customization also involves adapting the user interface and creating automated processes to enhance usability and efficiency. These services ensure that Salesforce fits seamlessly into the organization’s existing processes, driving productivity and delivering a more personalized CRM experience.