The act of affiliate ad hijacking is commonly known as "affiliate hijacking", "direct linking". However, the term "direct linking" encompasses a wider range of disruptions in paid and organic search engine result pages (SERPs).
Affiliate hijacking can happen when an affiliate creates an advertisement that closely resembles an official ad from a brand. This deceptive tactic aims to mislead online shoppers by using the brand's display URL and directing clicks through an affiliate redirect to the brand's website, bypassing the affiliate's web page.