What Is Search Engine Indexing and How Does It Influence Your Rankings?

Search engine indexing plays a huge role in how your content is ranked and displayed online. So, what is search engine indexing and why does it matter? It’s the system search engines use to save your web pages after crawling them. Indexed content is eligible to appear in search results. If pages aren’t indexed, they can’t rank—no matter how optimized they are. To influence rankings, focus on creating helpful, crawlable, and unique content. Use sitemaps and fix technical errors. Search engine indexing is the first step in climbing up the rankings ladder and should be part of every SEO audit.