What is the difference between inbound and outbound marketing?

Inbound marketing and outbound marketing are two distinct approaches to attracting and engaging customers. Inbound marketing focuses on attracting potential customers through valuable content and experiences that draw them in naturally. This includes strategies like content marketing, SEO, social media, and email marketing. The goal is to create helpful, informative, and engaging content that answers the needs of the audience, building trust and nurturing relationships over time.

On the other hand, outbound marketing involves more traditional, interruptive techniques where businesses push their message out to a wide audience. Examples include TV ads, cold calling, print ads, and banner ads. Outbound marketing is often more direct and focuses on reaching a large number of people, hoping to convert a percentage of them into customers. While inbound marketing is more targeted and customer-centric, outbound marketing is more about creating awareness to a broader audience.