Author: mark10

Introduction In marketing, financial output ought to be supported by tangible results, and data analytics has become inevitable. The analysis of different marketing tools and techniques, Marketing Mix Modeling (MMM), serves... Read More

In the era of data-driven business, the role of chief marketing officers (CMOs) has transformed traditional marketing strategies with the help of wealth data. With this data, CMOs can leverage... Read More

Introduction In marketing, financial output ought to be supported by tangible results, and data analytics has become inevitable. The analysis of different marketing tools and techniques, Marketing Mix Modeling (MMM), serves... Read More

Discover how the future of data analytics can change the responsibilities of CMOs across all businesses. In the era of data-driven business, the role of chief marketing officers (CMOs) has transformed... Read More

The Californian Gold Rush. A huge number of prospectors racing to grab their share of what appeared to be an opportunity not to be missed. Parallels with Black Friday anyone?! Also... Read More

To be effective in 2024, Social Media Marketing requires an authentic approach that reveals the reality behind polished appearances and creates powerful bonds with customers. In my time as a social... Read More

Introduction The establishment of oneself as an idea leader can never be more valuable. With the extra influence of a thought leader, an executive’s brand as well as the brand of... Read More

Introduction The advancement of artificial intelligence has witnessed numerous changes and innovations; one of them is chatbots, which are quite common in our daily lives. One such popular example of chatbots... Read More

What is the Role of Management Accounting in Strategic Planning? How do you make the best possible business decisions, when you have incomplete data guiding you? Because in the business... Read More

The combination of account-based marketing (ABM) and artificial intelligence (AI) is transforming how companies interact with their target audience in today's digital world. By integrating AI technologies, account-based marketing (ABM),... Read More