The Rise of Answer Engines: Adapting Your SEO with AEO Tactics

There is a rapid change in search behavior. Classic search engines such as Google are becoming Answer Engines, where the generative AI produces not merely a list of links but actual, spoken responses. Depending on user intent and the context of the answer rather than the use of keywords, such platforms as Google SGE, Bing Copilot and others are changing this trend.
The desire of users to get faster and accurate answers prompts a shift in the approach of marketers who should abandon the history of Search Engine Optimization (SEO) and move towards Answer Engine Optimization (AEO). It is not a normal transition but a transition that was necessary.
Businesses that intend to stay on the radar and still be competitive in this AI-driven search environment need to know and adopt AEO techniques.